Professional branding helps to distinguish your company and its products or services from that offered by competitors.

Branding forms an integral part of business image development. In effect, we can say that business branding is the sum total of your marketing, image development, promotion and advertising efforts, in addition to your particular style of communication and business conduct. Branding is thus the complete process of developing a unique concept of your company, products, and services in the minds of consumers.

Everything you thus do in your business is a reflection of your company’s values. Consistency is what creates a memorable brand. The logo, slogan, letterheads, company or brand name and the likes form part of business branding, but there’s more to it than just creating a logo and catchy slogan.

How to develop your brand

The first step in company branding is to define what exactly makes your brand unique. Who are you, what do you offer, what makes your brand unique, who is your customer, where are you heading and why should the customer choose your company above the competitor?

 

Once your brand is defined...

• Create a logo that accurately reflects your brand.
• Create a slogan or tagline that’s memorable, concise and meaningful to capture the essence of who you are and what sets your company apart.
• Extend the brand to all aspects of your business through professional design of the business cards, letterheads, company signage, email signatures, brochures, website design and social media presence development.

How we help you to brand effectively

We’ll meet with you to discuss your company’s vision to ensure that the brand message is consistent, effective, meaningful and concise by designing and creating your company’s:

• Logo and slogan
• Email signatures
• Letterheads and corporate stationary
• Business cards
• Company signage
• Brochures and reports
• Websites (responsive sites to ensure excellent mobile usability)
• Template designs for standardisation of marketing materials
• Social media presence development

Our professional team ensures consistency in colour scheme, logo placement and application throughout your branding effort.

Make use of NGDA for professional business branding solutions.